Privacy Policy

1. Information we collect

We collect information that you provide to us, information created when you use Sync, and limited technical information needed to operate and improve the app.

Account and profile information

When you create or use an account, we may collect:

• Name
• Username
• Email address
• Date of birth
• Login and authentication information
• Account settings and preferences

Where passwords are used, they are not stored in plain text and are protected using appropriate security measures.

Optional profile information

You may choose to add extra information to your profile, such as:

• Profile picture
• Gender
• Ethnicity
• Interests
• Other profile details you choose to share

Gender and ethnicity are optional. You can choose not to provide this information, and where options are provided, you may be able to select “Other” or choose not to share.

We may use optional profile information to support search, discovery, recommendation, and social connection features. For example, this may help users find people they may be familiar with or who share relevant interests or background information.

Ethnicity may be considered special category data under data protection law. Where we collect and use ethnicity, we do so only where you choose to provide it and where we have a valid legal basis to use it.

User content and social activity

Because Sync is a social media app, we collect content and activity you create or share through the app, such as:

• Posts
• Lists
• Itineraries
• Comments
• Messages
• Photos and uploaded content
• Profile content
• Friend, follower, connection, or interaction data
• Likes, reactions, shares, reports, and other interactions

Some of this information may be visible to other users depending on your account settings, the features you use, and how you choose to share content.

Location information

Location is optional and is not required to use Sync.

We do not currently collect your live or precise location through the app. If we introduce location-based features in the future, we will request permission where required by your device, operating system, or applicable law.

If location features are enabled in the future, we may collect approximate or precise location information only where you allow this through your device settings or in-app permissions. You can disable location permissions through your device settings at any time.

Push notifications

We may send push notifications about app activity, updates, messages, reminders, or other relevant Sync features.

We currently use Firebase Cloud Messaging, a Google service, to help deliver push notifications. This may involve processing technical information such as device identifiers, app instance identifiers, notification tokens, and information needed to deliver notifications to your device.

You can manage push notification permissions through your device settings.

Email notifications and newsletters

We may send email notifications or newsletters about Sync, including updates, features, reminders, or relevant information.

Email notifications may be enabled by default. You can unsubscribe using the link in the email or by changing your preferences in the app under:

Settings > Email notifications

We may still send important account, security, service, or legal messages even if you turn off marketing or newsletter emails.

Technical and usage information

We may collect limited technical and usage information, such as:

• Device type
• Operating system
• App version
• Log-in activity
• Feature usage
• Error, diagnostic, and performance information
• IP address
• Security and fraud-prevention information

We use this information to operate, improve, protect, and troubleshoot Sync.

2. How we use your information

We use personal information to:

• Create, operate, and manage your account
• Provide the features and services available in Sync
• Enable social media features, including profiles, posts, messages, comments, lists, itineraries, and user interactions
• Personalise your experience
• Support search, discovery, and recommendation features
• Send push notifications and service updates
• Manage email notification preferences
• Improve, test, and develop Sync
• Monitor app performance and fix technical issues
• Respond to support requests
• Help keep Sync safe and secure
• Detect, investigate, and prevent fraud, abuse, spam, harmful conduct, unauthorised access, and breaches of our terms
• Enforce our terms, policies, and community standards
• Comply with legal obligations
• Protect the rights, safety, and security of Sync, our users, and others

3. Our reasons for using your information

We only use personal information where we have a valid reason to do so. Depending on the situation, this may include:

• Providing Sync and operating your account
• Using information you have chosen to provide
• Keeping the app secure and preventing misuse
• Improving and developing Sync
• Sending notifications or updates where permitted
• Complying with legal requirements
• Protecting users, Sync, or others from harm

Where we rely on your permission, you can withdraw that permission where applicable. For example, you can turn off push notifications in your device settings, manage email notifications in the app, or choose not to provide optional profile information.

4. Optional gender and ethnicity information

Gender and ethnicity are optional profile fields.

We may use this information to improve search, discovery, recommendations, and social connection features within Sync. This may include helping users find people they may be familiar with or who share relevant interests or background information.

You can choose not to provide gender or ethnicity. Where available, you may select “Other” or choose not to share.

We do not sell gender or ethnicity information.

5. Sharing your information

We do not sell your personal information.

We may share your information in the following circumstances.

With other users

Sync is a social media app. Information you choose to share may be visible to other users, including your username, profile information, posts, lists, itineraries, comments, photos, interactions, and other content.

Messages and private interactions may be visible to the people involved in those interactions. They may also be reviewed by us where necessary for safety, security, support, abuse prevention, or legal reasons.

With service providers

We use trusted service providers to help operate Sync.

At present, we use Firebase Cloud Messaging, provided by Google, to help deliver push notifications.

We may use other service providers in the future for services such as hosting, storage, analytics, authentication, email delivery, moderation, crash reporting, maps, or security. Where we do this, we will take reasonable steps to make sure personal information is handled appropriately.

For safety, security, and app protection

We may review, use, preserve, or share information where reasonably necessary to:

• Investigate suspicious or harmful activity
• Prevent fraud, abuse, spam, harassment, or misuse
• Protect users or others
• Enforce our terms and policies
• Respond to reports or complaints
• Detect technical or security issues
• Protect the rights, property, and safety of Sync, our users, and others

This may include account information, posts, messages, images, reports, device information, and related activity.

Legal requirements

We may share information if required or permitted by law, including in response to lawful requests from courts, regulators, law enforcement, or public authorities.

Business changes

If Sync Planning is involved in a merger, sale, transfer, restructuring, or similar business change, personal information may be transferred as part of that process.

Anonymous or aggregated information

We may use or share information that has been anonymised or aggregated so that it cannot reasonably identify you.

6. International users

Sync is available globally.

Because Sync Planning is based in the United Kingdom and may use technology providers in other countries, your information may be processed in the UK or elsewhere.

Where required, we will take steps designed to protect personal information when it is transferred internationally.

7. How long we keep your information

We keep personal information only for as long as needed for the purposes described in this Privacy Policy, including providing the app, maintaining security, complying with legal requirements, resolving disputes, and enforcing our terms.

In general:

• Account information is kept while your account is active.
• Profile information is kept while your account is active or until you remove it.
• Posts and uploaded content are kept while your account is active unless deleted earlier.
• Messages may be kept while your account is active and for a reasonable period afterwards where needed for safety, moderation, legal, or technical reasons.
• Technical logs and security records are kept for a limited period unless needed for investigation, safety, fraud prevention, or legal reasons.
• Backup copies may remain for a limited period after deletion before being overwritten or securely removed.

We may retain limited information where necessary to prevent abuse, enforce account bans, comply with law, resolve disputes, or protect users.

8. Account deletion

You can delete your account in the app.

When you delete your account, we aim to delete or anonymise personal information linked to your account, including your user details and profile picture.

Your posts and messages may be deleted, anonymised, or shown as being from an “Unknown User” or anonymous account where needed to preserve conversations, shared content, app functionality, safety records, or other users’ experience.

After account deletion:

• Your account details will be removed or anonymised.
• Your profile picture will be deleted where reasonably possible.
• Your personal profile information will be deleted or anonymised.
• Some content may remain if it has been shared with others, included in conversations, cached, backed up, or retained for safety, legal, moderation, or security reasons.
• Backup copies may remain for a limited period before being overwritten or securely deleted.

9. Your choices

You can manage certain information and preferences in the app, including:

• Profile information
• Account settings
• Email notification preferences
• Account deletion

You can manage push notifications through your device settings.

If location features are introduced in the future, you will be able to manage location permissions through your device settings.

10. Privacy requests

Depending on where you live, you may be able to ask us to:

• Provide a copy of the personal information we hold about you
• Correct inaccurate information
• Delete certain information
• Restrict or stop certain uses of your information
• Provide a copy of your information in a portable format
• Stop using information where we rely on your permission

To make a privacy request, contact us at:

admin@syncplanning.com

If you are in the UK, you also have the right to contact the Information Commissioner’s Office if you are unhappy with how your personal information is handled.

11. Children and age restrictions

Sync is intended for users aged 18 and over.

You must not use Sync if you are under 18. If we become aware that a user is under 18, we may suspend or delete the account and take reasonable steps to remove or anonymise personal information, subject to safety, legal, and technical requirements.

12. Security

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

However, no app, website, or online service can guarantee complete security. You are responsible for keeping your login details safe and for telling us if you believe your account has been compromised.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including when we add new features, change how Sync works, add service providers, or need to meet legal requirements.

If we make significant changes, we may notify you by email, in-app notice, push notification, or another appropriate method.

The latest version of this Privacy Policy will be available in the app or on our website.

14. Contact us

If you have any questions, requests, or concerns about this Privacy Policy or your personal information, contact us at: